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Social Media Marketing (SMM)

Social Media Marketing (SMM)

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons - or promoting activity through social media by updating statuses or tweets, or blog posts.

SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard. This aspect of SMM is called social customer relationship management (social CRM).

SMM became more common with the increased popularity of websites such as Twitter, Facebook, LinkedIn, YouTube and More, that you need company like RSolutions to manage your Brand portfolio on Social Media. Few of the activities includes

Reputation Management

Consumers often share their experiences with others, especially through social media and review websites. Through reputation management, you can listen to what your customers are saying, respond to any questions or concerns, and monitor how your online presence compares to your top competitors.

Twitter Marketing

As one of the most popular social networks, Twitter has become a great place for businesses to connect with current and prospective customers. With 74% of users more likely to buy from a brand they follow on Twitter, there’s no better time to get started!

Linkedin Marketing

LinkedIn is the largest professional network in the world, and with over 433 million users, you could say it’s a smart business decision to get involved. Whether you’re looking to establish your brand as a thought leader in your industry or hire qualified candidates, don’t leave LinkedIn out of your social media marketing strategy.

Pinterest Marketing

Encouraging more purchases than any other social platform, Pinterest is essentially an online bulletin board where users curate or “pin” eye-catching images of food, clothes, and so much more. Pins drive more revenue to ecommerce stores than any other social share. Is your business on Pinterest yet?

Google+ Marketing

Created by the worlds’ most popular search engine, Google+ is consistently growing and evolving. This social network not only helps you easily connect with your audience, but it can also help you gain valuable credibility through social signals and more.

Facebook Marketing

As of 2016’s first quarter, Facebook had a whopping 1.65 billion monthly active users. As a business owner, you need to be taking full advantage of this wildly popular social network. With immersive and forward-thinking social media strategies including promotional contests and content curation relevant to your industry, we’re here to help.

YouTube Marketing

With over 6 billion hours of video watched every month, YouTube has cemented its position as the top video sharing website in the world. Whether you have commercials, how-tos, “about us” videos, or slideshows, YouTube is prime real estate for getting your videos found.

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